Da-Lite 28844V 77" Parallax Pure Screen-ALR

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  • Da-Lite 28844V 77" Parallax Pure Screen
  • Da-Lite 28844V 77" Parallax Pure Screen


Da-Lite 28844V 77" Parallax Pure Screen-ALR


Features HD Progressive surfaces designed for 1080p, 4K and Ultra HD!  Ambient Light Rejecting Material!

Parallax Pure is an ambient light-rejecting technology that features a micro-layered optical lens system that rejects light. This new technology mimics the look of a television when it is on and when it is off, but without the glare from windows or lighting fixtures.  With extremely wide viewing angles, no speckle and no glare, the surface is ideal for applications in Pro AV as well as Home Theater.  Additionally, the surface is flexible, ships in a roll, and is easy to install.  Each layer of Parallax Pure plays a role in preserving the image that is reflected back to the viewer in high ambient light environments. Some layers absorb light while one special layer is shaped like a microscopic saw-tooth that blocks light from above resulting in the preservation of high-contrast, bright images in brightly lit environments.

Ambient Light Rejecting (ALR) screens differ from a regular screens in several ways.  The most common screen surfaces reflect the incoming light uniformly in all directions.


ambient light rejecting optical screen

These screen surfaces are referred to as diffuse reflectors.  The light is reflected back in many angles, rather than just at one angle. Surfaces that reflect back at only one angle are referred to specular reflectors - they reflect light at an angle precisely opposite the one at which that light arrived, such as a mirror.

Some projector screens may not be purely diffuse reflectors in the sense that they may reflect light back in one direction more than other directions.  This is often done to increase the brightness of the reflected image (gain) within a certain area (viewing angle).

An ALR screen works by selectively reflecting light back to the audience.  This effect is achieved by positioning the projector and screen in such a way that the projector's light is bounced towards the audience, while the other light in the room is reflected back in some other direction.

Some ALR screens work due to a principal referred to as Angular Reflectivity.  This means that your projected image will reflect back to the audience at the mirror-opposite angle to the projector hitting the screen.  I.e. if the projector is angled down at a 15 degree angle, the audience will get the brightest image while viewing the screen looking up at 15 degrees.

Whichever the ALR technology that your surface is using, there will still be some ambient light that cannot be negated.  ALR screens only work if the ambient lighting is NOT hitting the screen from the same direction the projector.  I.E. if you have your projector positioned at the back of the room near other light sources that are also aiming towards your screen, the ALR surface will not do anything to negate that other lighting.

The ambient light source must be coming from a different direction/angle than your projector such as reflections off of white walls, overhead or recessed lighting or from windows on the side of your room in order to get the benefit of an ALR screen.


It will be fire retardant and mildew resistant, plus standard wall-mounting brackets will be included.

Key Features

  • Parallax Pure 2.3 surface for standard throw projectors (1.8:1 or greater) 
  • Parallax Pure 0.8 surface for standard throw projectors (1.5:1 or greater) 
  • Parallax Pure UST 0.45 surface for ultra short-throw projectors (0.4:1 throw or less) 
  • Micro layers that block and absorb light
  • Glare and speckle-free
  • Ships unassembled and easy to install
  • Standard frame with Pro-Trim® finish to absorb light surrounding the viewing area
  • See the Product Information sheet for projector placement.


  • Projection Surface: Parallax 0.8
  • Format: HDTV[16:9] 
  • Dimensions: 77" Diagonal (37.5"x 67") 

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The DA-LITE 28844V 77" Parallax Pure Screen-ALR is a revolutionary technology that provides an exceptional viewing experience in both professional audiovisual (AV) and home theater settings. With its HD progressive surfaces designed for 1080p, 4K, and Ultra HD, this screen ensures stunning image quality and clarity.

One of the standout features of the Parallax Pure technology is its ability to reject ambient light. By incorporating a micro-layered optical lens system, this screen effectively blocks out light from windows and lighting fixtures, producing a glare-free image. Whether the screen is on or off, it mimics the appearance of a television without any distractions from external light sources.

This screen is not only visually impressive, but it also offers practical benefits. With extremely wide viewing angles and no speckling, it can be viewed from anywhere in the room without compromising image quality. The flexible nature of the surface allows for easy installation, as it can be shipped in a roll and shaped to fit various screen sizes.

The Parallax Pure screen is engineered with multiple layers, each playing an essential role in preserving high-contrast and bright images in brightly lit environments. Some layers absorb light, while one specially designed layer features a microscopic saw-tooth shape that blocks light from above, resulting in superior image preservation.

This ambient light-rejecting screen differs from regular screens by selectively reflecting light back towards the audience. It achieves this effect by bouncing the projector's light towards the viewers while reflecting other light in different directions. The screen's angular reflectivity ensures that the projected image is reflected back to the audience at the mirror-opposite angle to the projector hitting the screen, maximizing brightness and clarity.

To further enhance its functionality, the DA-LITE 28844V 77" Parallax Pure Screen-ALR is fire retardant and mildew resistant. It also includes standard wall-mounting brackets for easy installation.

Experience the ultimate visual performance with the DA-LITE 28844V 77" Parallax Pure Screen-ALR. Whether you're in a professional AV setting or creating a home theater, this screen will transform your viewing experience by delivering exceptional image quality, wide viewing angles, and effective ambient light rejection.

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Warranty Information

Limited 1-Year Warranty
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