Sony BRAVIA XR98X90L 98" 4K HDR Smart Mini-LED TV

Overview

Real-life images, positional audio, and an array of smart features come together to make the BRAVIA XR X90L 98" 4K HDR Smart LED TV from Sony the center of your home entertainment experience.  Movies, TV, and games benefit from Sony's Cognitive Processor XR and full-array LED backlight, which deliver local dimming, boosted contrast, and more, delivering lifelike and immersive 4K content.  Sound is upgraded with precise positioning that matches the image on screen, and gaming is enhanced with its own HDR and Game Mode settings.  Discovering new games, movies, and shows is easy with built-in Google TV and BRAVIA CORE, and the entire package is wrapped in an eco-friendly, minimalist design for a more immersive experience.

Key Features

• 4K UHD 3840 x 2160 LED Panel
• Google TV OS
• 120 Hz Native Refresh Rate
• Auto HDR Tone Mapping, ALLM & VRR
• Google Assistant & Chromecast Built-In
• Works with Alexa & Siri
• XR Contrast Booster & XR 4K Upscaling

PRODUCT DESCRIPTION

The SONY BRAVIA XR98X90L 98" 4K HDR Smart Mini-LED TV offers an exceptional home entertainment experience like no other. With its advanced technologies and smart features, this TV is designed to provide you with stunning visuals, immersive sound, and a seamless user experience.

At the heart of this TV is Sony's Cognitive Processor XR, which delivers real-life images that are incredibly detailed and lifelike. With its full-array LED backlight and local dimming, the TV offers boosted contrast and deep blacks, making every scene pop with vibrant colors and incredible clarity. Whether you're watching movies, TV shows, or playing games, the 4K HDR content truly comes to life on this TV.

The sound of this TV is equally impressive. With precise positioning that matches the image on the screen, you'll feel like you're right in the middle of the action. The XR Contrast Booster further enhances the sound experience by adjusting the sound based on the type of content you're watching, delivering optimized audio quality for every scene.

For gaming enthusiasts, this TV has a dedicated Game Mode and HDR settings that enhance your gaming experience. With its low input lag, you'll have a faster and more responsive gameplay, while the Auto HDR Tone Mapping ensures that you see every detail in the darkest and brightest areas of the game.

Discovering new content is a breeze with the built-in Google TV and BRAVIA CORE. With Google TV, you have access to a wide range of apps, games, and streaming services, while BRAVIA CORE offers a wide selection of movies from Sony Pictures that you can enjoy in stunning 4K quality. Additionally, this TV is compatible with Google Assistant, Chromecast, Alexa, and Siri, giving you hands-free control and the ability to stream content from your favorite devices.

With its eco-friendly and minimalist design, this TV seamlessly blends in with any living space, creating a more immersive viewing experience. The SONY BRAVIA XR98X90L 98" 4K HDR Smart Mini-LED TV is the ultimate entertainment centerpiece for your home, offering breathtaking visuals, immersive sound, and a plethora of smart features, ensuring that you never have a dull moment.